So you’ve set up your Facebook page and have lots of followers interested in your business and learning more. Great work! Now what? Read on for tips for daily management of your Facebook page going forward.
Frequency and Timing
Decide how frequently you will be posting on your Facebook page. Too much posting means you won’t get seen by many people and not enough posting means people may forget about your page. Test out some different posting frequencies to find out what works best for you. When you post multiple times per day, how many times can you post before your posts don’t get as high of reach? Two? Three? See how many people you are serving with each post and adjust your frequency. When you’ve landed on the best frequency for you page, try to stick with a schedule for posting. What times of day do you reach the most people? Try to post at those times to ensure your biggest reach and engagement.
Maintaining your Facebook page doesn’t mean being on it all the time. Facebook makes it easy to schedule posts in advance. Consider scheduling all your posts for the week on Sunday night. Want to change the text of your post or when it will go live? Simply navigate to Scheduled Posts and choose to reschedule, edit the text, or even delete if necessary.
In your weekly Facebook stats, Facebook now puts a focus on response rate and time of your messages. This means Facebook is now paying attention to the quality of your customer service by seeing how quickly you can respond to inquiries to your page. Be sure to respond to messages quickly to rank better with Facebook. You can set your alerts so that you get an email whenever you get a message, so that you don’t have to to go Facebook each time to search for any activity.
If you’ve created an open and inviting Facebook page, you will begin to get comments on your posts from fans. While it is possible to adjust your settings so no one can comment on your posts, it is recommend that you leave the comments on. Comments allow you to hear directly from your customers. Try not to edit or delete comments even if they aren’t always positive about your company as they provide important insight. Consider crafting a comment policy to follow so if you do get a comment you feel the need to delete, you can explain to the fan why it was removed.
If you need help managing your Facebook page, add in additional admins. These can be your co-workers, downline, or friends. These people can manage the page in addition to you.Worried they might say the wrong thing? Facebook shows page admins who posted each status so you can know how your admins are behaving and helping to manage the page. To add a new admin, navigate to your page Setting > Page Roles > Add New Person.
Managing your Facebook page can take time and attention. But with the right approach, tools, and people you can manage your page and make it work for you and your business.